Technical Papers "The Boycott Puzzle: Consumer Motivations for Sacrifice", by Andrew John and Jill Klein. This paper uses economic tools and psychological theory to explore consumers' motivations for taking part in boycotts. It is a relatively technical paper. It was published in Management Science in 2003. "Why We Boycott: Consumer Motivations for Boycott Participation", by Jill Klein, Craig Smith and Andrew John. This paper is an empirical study of a boycott in Europe of a multinational company. The paper identifies a number of different factors that motivated people to participate in the boycott, and draws out the implications both for those who wish to organize boycotts and for those who must respond to them. It was published in the Journal of Marketing in 2004.
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Non-Technical Papers
"Rethinking Consumer Boycotts",
by Richard Ettenson, N. Craig Smith, Jill Klein, and Andrew John.
No firm is immune from being a boycott target. We look at the kinds of boycotts that are becoming increasingly prevalent nowadays, and discuss managerial responses. This paper was published in Sloan Management Journal in 2006.
"Five Pitfalls in Diagnosis and Prescribing: Psychological Biases that Can Lead to Poor Judgement"
by Jill Klein.
Psychologists have extensively studied the cognitive processes involved in decision-making, and have identified several heuristics and biases that can lead to poor decisions. This article offers advice to medical practitioners on how to avoid these biases. It was published in the British Medical Journal in 2005.
by Richard Ettenson and Jill Klein.
Consumers sometimes boycott the products of entire countries, because of the legacy of history. This short note suggests some strategies for managers confronted with such a boycott. It was published in the Harvard Business Review in 2000.
"How Should Companies Respond to Boycotts?",
by Jill Klein, Richard Ettenson, and Andrew John.
This short note explains why companies can find themselves on the receiving end of boycotts through circumstances entirely beyond their control; and suggests some responses. It was published in the Financial Times "Mastering Marketing" series in 1998.
